There are two types of e-mail marketing depending on type of e-mail used in the strategy Those are.

There are two types of emails, transactional and relational.

Transactional emails are quick, clear communications for a specific purpose. These types of emails are typically sent to people who have never had contact before or are unfamiliar with what you do.

Relational emails are more long-form and usually sent between friends or colleagues who know each other well.